GSK

RSV IS NOT FICTION. PROTECT THOSE YOU LOVE!

That’s the core message of the campaign created by Publicis for GSK, featuring an animation by SPIRIT to raise awareness in a playful way about the risks of Respiratory Syncytial Virus (RSV) transmission among children and the elderly. The campaign targets the “sandwich generation” — adults who care for both their children and their parents.

Directed by Cleber Coutinho & Fernando Macedo.